Technical Marketing Coordinator
Company: Humanity
Location: Melbourne
Posted on: May 10, 2022
Job Description:
Job DescriptionCompany Description
Jobs for Humanity is dedicated to building an inclusive and just
employment ecosystem. Therefore, we have dedicated this job posting
to individuals coming from the following communities: Refugee,
Neurodivergent, Single Parent, Blind or Low Vision, Ethnic
Minority, and the Previously Incarcerated.
If you identify with any of the following communities do not
hesitate to register, even if you feel that this particular
opportunity is not the right fit for you.
Company Name: TurnItInJob Description
Company DescriptionTurnitin is a global company dedicated to
ensuring the integrity of education and meaningfully improving
learning outcomes. For more than 20 years, Turnitin has partnered
with educational institutions to promote honesty, consistency, and
fairness across all subject areas and assessment types. Our
products are used by educators to guide their students towards
higher standards of integrity and by students, researchers and
professionals to do their best, original work. Turnitin has offices
in Australia, India, Indonesia, Japan, Korea, Mexico, the
Netherlands, the Philippines, Ukraine, the United Kingdom, and the
United States. Over 15,000 academic institutions, publishers, and
corporations use our services: Feedback Studio, Gradescope,
iThenticate, Turnitin Originality, Turnitin Similarity and
ExamSoftJob DescriptionAs part of an enthusiastic team of Asia
Pacific marketing communications specialists, you will contribute
to the successful delivery of marketing programs and activities and
create value by developing, deploying and managing effective and
creative digital campaigns to build meaningful new business
opportunities and customer relationships in the Asia Pacific
region. Working collaboratively with cross-functional teams with an
Account-Based Marketing (ABM) approach, you will support the Asia
Pacific Sales organisation (Pre, New and Post) in exceeding
budgeted revenue targets while providing a first-class service that
meets and exceeds the expectations of colleagues and
customers.Under the guidance of the Digital Campaigns Specialist,
APAC:
- Work with Marketing and Sales colleagues to plan, develop and
execute complex digital and email campaigns based on customer
journeys including persona/prospect outreach and engagement,
onboarding, retention and reactivation programs for territories in
the APAC region.
- Support APAC digital marketing activity to deliver quality new
leads, with a focus on target and known accounts, based on the
persona set.
- Assist regional and territory-focused marketers to plan and
drive regional and territory-focused online campaigns including
email, social selling, display advertising, paid search and paid
social.
- Collaborate with internal teams to create regional website
content, landing pages, forms, online surveys, etc. and optimise
the user experience.
- Collaborate with regional and territory-focused marketers to
manage and maintain updates to the regional and language website
content.
- Support the development and scheduling of social media
campaigns (LinkedIn, Twitter, etc.)
- Upload video and audio files, episode content, development and
execution of regular episode launch campaigns, and maintain the
‘Integrity Matters by Turnitin' YouTube and Soundcloud
channels.
- Assist in the development, execution, and optimisation of PPC
campaigns through keyword research, ad copy testing, landing page
and bidding optimisations, automation, budget management and
competitor analysis.
- Support the regional strategy and structure to track and
optimise digital and email marketing campaigns in APAC, closely
working with Marketing and Sales colleagues, and Partners where
appropriate.
- Track, measure and report performance of all digital marketing
campaigns, and assess against marketing and business goals (ROI and
team/individual OKRs)
- Execute and action routine website audits (for the APAC region)
to ensure that the websites conform to web quality standards, based
on SEO best practice.
- Ensure regional online brand uniformity, content production and
delivery across all digital platforms including (but not limited
to) Website, Social Media, Partner and third party listings and
content.
- Assist in the development and implementation of marketing
technology training for all marketers in APAC to ensure clarity in
how, when and what martech is used in the region, with marketers
following regional guidelines.
- Help teams research and recommend new ideas for compelling
"storytelling" content to push through digital mediums at a
regional level.
- Work with Corporate Marketing and Regional team to ensure high
quality differentiated content production and delivery that
supports campaigns and events.QualificationsEssential
- 1-2 yrs hands-on digital campaign building experience and
tertiary qualifications in Marketing, Design or related field.
- Interest in and basic knowledge of HTML and CSS for web
formatting
- Experience creating, editing and developing content for digital
and social platforms
- Demonstrated ability to work effectively as part of a team and
autonomously
- Technical ability to plan and execute marketing content
distribution that aligns with the brand and generates
engagement
- Excellent time management and organization skills
- First-hand experience with CRM systems (ideally
Salesforce.com), marketing automation systems (ideally Pardot), and
CMS (ideally Statamic)Desirable
- Experience and knowledge of the education technology
sector
- Solid knowledge of website analytics tools (e.g. Google
Analytics)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online
marketing and measurement
- Strong knowledge of SEO and Pay Per Click (PPC)
strategies.
- Experience with Adobe Design suite
- Strong working knowledge of HTML for email
- Basic knowledge of video editingAdditional InformationTurnitin,
LLC is committed to the policy that all persons have equal access
to its programs, facilities and employment without regard to race,
color, ancestry, national origin, age, gender, sexual orientation,
gender identity, age, religion, creed, disability, medical
condition, genetic information, marital or veterans status.
Keywords: Humanity, Melbourne , Technical Marketing Coordinator, IT / Software / Systems , Melbourne, Florida
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