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Director, Digital Marketing

Company: Health First
Location: Melbourne
Posted on: November 11, 2019

Job Description:

Description:Position Summary\:To be fully engaged in providing Quality/No Harm, Customer Experience and Stewardship by management of all aspects of assigned marketing and communication plans for Health First and its affiliates, including acting as digital marketing advisor and responsibility for overseeing digital marketing, advertising and communications activities established by the marketing and communications strategy to meet the organization objectives related to the brand, mission and messaging for Health First.
Primary Accountabilities\:The ideal candidate will be responsible for developing the digital marketing plans to support the strategy used in marketing Health First?s services online, utilizing techniques in the field such as impression ratio marketing and using brand or buy tactics to achieve business goals to promote Health First and increase customer engagement.? The candidate will also be responsible for overseeing the development of the strategy used in marketing Health First?s services online, utilizing techniques in the field such as web analytics, e-mail marketing and Search Engine Optimization (SEO) and developing a customer relationship management (CRM) system to promote Health First and increase customer engagement.? The Digital Marketing Director handles all strategic online initiatives and spearheads initiatives from ideation, to creation, to execution and monitors and analyzes metrics in order to adjust initiatives and campaigns accordingly and for the benefit of the organization. ? ? th?Qualification:

  • Bachelor?s Degree, master?s degree preferred,? in marketing, business, advertising/public relations or related field or five years progressive experience in digital marketing, advertising/public relations or related field, preferably in healthcare
  • Management experience preferred
  • In-depth knowledge of marketing and digital principles and strategies, including experience in B2B/B2C digital marketing and advertising
  • Excellent grasp of social media and website metrics and best practices.
  • Deep knowledge of website technology as it relates to marketing and user experience
  • Expertise in demand generation, digital marketing, SEO/SEM and website best practices
  • Advanced knowledge of HTML and CSS required
  • Relies on extensive experience and judgment to plan and accomplish goals
  • Experience in successfully carrying out project coordination responsibilities
  • Strong orientation toward achieving personal, departmental, and corporate goals and objectives
  • In-depth knowledge of marketing and communication principles and strategies including methods for showing, promoting, and selling products or services
  • Moderate knowledge of media and public relations principles and strategies?
  • Strong computer abilities as well as oral and communication skills?
  • Aptitude for copywriting, proofreading and editing
  • Understanding of digital marketing and production
  • Understanding of In-depth knowledge of SEO, SEM, PPC and AdWords programs
  • Proven experience delivering effective and innovative digital campaigns and a variety of digital assets
  • Ability to effectively communicate through appropriate online technology platforms
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Keywords: Health First, Melbourne , Director, Digital Marketing, Executive , Melbourne, Florida

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