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Marketing Manager

Company: PracticeWise
Location: Melbourne
Posted on: August 17, 2019

Job Description:

Job Purpose The primary purpose of this role is to be the primary owner responsible for the development and execution of brand and marketing programs to support the PracticeWise business objectives. Ideal Candidate Profile The ideal candidate for this role is someone who would love to be the passionate guardian of our brand and work to develop and execute our growth vision and strategy. This person should love doing as much as leading and be credible and capable with contemporary marketing strategies, technology, and metrics. They should be able to create compelling marketing content and build a strong, consistent brand presence leveraging all available resources and channels. The ideal person for this role will be comfortable reporting to the Chief Executive Officer in a small, dynamic, but rapidly growing organization. Job Duties Manage all brand, marketing and public relations for the company and develop the marketing strategy for the company in line with company objectives.Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics and evaluate the impact of programs in achieving their stated objectives.Propose and manage marketing research projects to generate insights in support of improved marketing strategy and communications.Partner with internal stakeholders and external agencies and vendors to lead the execution of marketing programs from start to finish.Coordinate marketing campaigns in support of business development activities.Manage the company's marketing budget.Create and publish marketing material in line with marketing plans.Create, implement and manage promotional and lead generation campaigns.Overall responsibility for brand management and corporate identity.Monitor and report on the effectiveness of marketing activities and investments.Manage social media presence for the family of brands, including creating content and developing campaigns that increase awareness, engagement and overall performance.Own printed materials library, establishing a calendar of updates and partnering with the product team to ensure information is timely and accurate. Qualifications Bachelor's Degree in Marketing, Communications, Journalism, Business or relevant equivalent experienceExperience building complex marketing programs and reporting on the resultsCompetence as a creative writer with an eye for great emails and landing pagesStrong project management skillsStrong problem-solving ability, including metrics-driven thinkingAbility to travel as necessary Knowledge and Skills Solid understanding of marketing theory, strategy and tacticsKnowledge and skill with technology platforms including Office 365, SharePoint, Zoho One and/or similar application suites--Outstanding organizational skills and conscientiousnessHumble, transparent, effective communicatorPositive attitude and sense of humorAbility to work well with customers and co-workers in a team environmentSelf-motivated and able to excel independentlyAbility to effectively manage time and prioritize multiple responsibilities Experience 3 to 5 years of proven experience in a similar or related role in a health-related organizationExperience in project management and product development methodologies and tools valued as wellCommitted to continued learning and skill enhancement-- Location/Travel This position is based at the PracticeWise headquarters located in Indialantic, FL--Occasional travel possible ( Compensation---Base salary commensurate with the market rate and experience. Performance bonus based on company and individual annual performance. Benefit allowance/programs per company policy.-- Culture PracticeWise is a mission-driven organization that strives to be a company and team known for delivering on our promises, the relentless and passionate pursuit of our mission, being a great partner, "walking our talk", investing in the growth of our team, and embracing diversity in every dimension. We want to be the employer of choice in our community for those who are passionate about children's mental health due to the focus on our mission, a positive team culture supported by strong servant leadership, and driving innovation, growth, and results to help as many kids as possible who are dealing with mental illness to have the best life possible.

Keywords: PracticeWise, Melbourne , Marketing Manager, Executive , Melbourne, Florida

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