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Marketing Engagement Manager

Company: Hostplus
Location: Melbourne
Posted on: March 20, 2023

Job Description:

Acknowledgement of Country:Hostplus acknowledges the Traditional Owners of the land, sea and waters, of the area that we live and work on across Australia. We acknowledge their continuing connection to their culture and pay our respects to their Elders past, present and emerging.About us:At Hostplus, we passionately provide our over 1.6 million members with the best possible service; constantly looking for new ways to deliver better value while helping members get the most out of their super. We are inspired to help our members achieve greater security for their future and ensure they retire with dignity.Your role at Hostplus will give your career meaning, whether you're in marketing, financial advice, Operations or any of our other divisions - you'll be contributing to ensuring our members retire with the best possible outcomes, and what better feeling is there than knowing your role helps someone to retire with dignity and security?About the role:We are seeking a dynamic Marketing Engagement Manager to join our team on a Part Time basis (3 days) on a maternity leave contract. You will be responsible for the delivery of acquisition and retention focused marketing programs for customers (members, employers, third party distributors, etc).You will work closely with business intelligence in leveraging data analytics and insights to identify and drive continuous marketing improvements. This will result in the ability to bring ideas to life, as integrated marketing plans and campaigns delivered as end-to-end customer experience across multiple channels and touch points.The position also works closely with new business, assisting to responds to tenders and successfully implement mergers and acquisitions.The successful candidate for this role is an individual that is proactive, resilient, innovative and resourceful.Key Responsibilities:

  • Assisting the Senior Manager, Member & Client Services with end to end leadership and strategic marketing support for relevant acquisition and retention focused key projects and related business unit initiatives including, Client Service and New Business requirements.
  • Work closely with internal stakeholders to gather, analyse and identify communication and customer journey improvements, and assist in the development and implementation of solutions.
  • Plan for all initiatives, including delivery of calendars of activity, budget allocations and reconciliations, channel plans.
  • Developing marketing briefs and project plans to identify tactics, audiences and target responses to ensure results which positively influence awareness, retention, growth and advocacy across a diverse range of marketing communication mediums.
  • Marketing functions, including identification of impacted or requirements for new marketing collateral, compiling required changes, mark-ups, writing copy, assessing creative concepts, implementation.
  • Briefing (Internal) Creative and Digital teams/(External) Creative Agency on requirements.
  • Undertake analysis of campaign results to evaluate campaign outcomes to measure success against objectives and recommend refinements to strategies and future executions.
  • Contribute to creation of an annual marketing plan to assist with Marketing Team Business
  • Lead and maintain campaign management systemsAbout you:
    • A strategic and analytical mindset with the ability to consult and advise on marketing planning, including a solid knowledge of member/retail distribution models.
    • Proven campaign management experience across a range of marketing channels, delivering projects on budget and on time.
    • Ability to work within an end to end sales and service process and provide strategic marketing expertise and advice to internal stakeholders.
    • Keen attention to detail and outstanding organisational and planning skills. Specifically, a demonstrated ability to execute on the marketing plan adhering to tight deadlines, where necessary.
    • Strong knowledge of the superannuation sector, particularly the structure and philosophy of industry funds preferred. A high level of legal and compliance awareness affecting the marketing activities of superannuation
    • Market leadership and brand orientation combined with a passion for end-user experience and service excellence.
    • Excellent problem-solving skills, with experience working in a high paced, agile marketing focused organisation.Why work for us:Our employees are passionate about what we do and are proud to be part of an organisation which helps everyday Australians achieve a brighter future. We value diversity of thought and have an open & flexible workplace. Some industry leading benefits we offer include:
      • 15% superannuation.
      • Access to subsidised financial advice.
      • Salary packaging.
      • Hybrid working arrangements, work remotely & in the office.
      • Excellent EBA conditions eg: paid parental leave, long service leave at 5 years, additional leave over Christmas shutdown.What next:If you are interested in this opportunity, please follow the prompts to formally apply.We are passionate about creating an inclusive workplace that promotes and values diversity. We believe diversity of thought, background and experience strengthens relationships and delivers meaningful benefits to our people, our members, and the communities we operate in.We welcome and encourage applications from people of all backgrounds, ages, religions, including Aboriginal and Torres Strait Islander Peoples, LGBTIQ+ people, those with a disability, women, and people with a cultural or linguistically diverse background.We Care: We care about our work, our clients and colleagues.Better Together: We've got each other's backs, and we never walk alone.Go For it: We are optimistic, and we focus on solutions, not problems.Keep it real: We are honest, genuine, straightforward and transparent.Be Proud: We are proud of who we are and the work we do every single day.

Keywords: Hostplus, Melbourne , Marketing Engagement Manager, Executive , Melbourne, Florida

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