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Assistant Manager, Licensing, Softlines -- Lucasfilm

Company: Parks, Experiences and Products
Location: Saint Cloud
Posted on: November 18, 2021

Job Description:

Job Summary: The Assistant Manager is responsible for managing one or several sub-categories and the associated licensee base with the goal of meeting or exceeding predetermined revenue targets and growth objectives. Responsibilities: Strategic Planning:

  • Deliver strategies and analysis to inform and support key licensees
  • Identify consumer research, marketing, and technology integration needs and drive activation between DCP and key licensees
  • Brand and Content Management:
  • Inform and guide licensees in the execution of all brand marketing initiatives define and integrate licensees within wider brand and marketing plans
  • Work with Franchise team to provide category/business input to strategic and brand planning
  • Complete analysis and help develop presentations in support of brand and category managementCategory Management:
    • Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics
    • Execute category and property strategy
    • Accountable for management of all licensees within its product categories
    • Manage day to day relationship with licensees and be responsible for all meeting management
    • Support contract negotiation in partnership with Senior Manager and Director (as assigned)
    • Perform all functions of --Contract Owner-- including contact maintenance such as amendmentsNew Franchise Development:
      • Conduct competitive market reviews to guide product line positioning
      • Develop product strategies with unique points of difference for each segment of the Star Wars brand
      • Help to create retail strategies that complement all segments of the Star Wars brandNew Licensee Onboarding:
        • Create and implement planning and development processes for new licensees
        • Train licensee on Disney marketing, legal, and approval processes
        • Establish marketing and business planning meeting process and cadenceProduct Development:
          • Liaison between PD team and Licensee to meet revenue goals
          • With the Product Development team approve and maintain line lists/assortments
          • Ensure licensee product lines reflect LucasFilm quality and brand/property objectives
          • With Sales team define and plan product development for retailer exclusive products
          • Prepare product presentations as needed for internal and external useFinance and Business Planning:
            • Gather and process quarterly sales forecast information from licensees
            • Assist in building final forecast and present to internal LucasFilm managementRetail, Sales and Marketing:
              • Send product and line plan updates to all relevant constituents Basic Qualifications:
                • Strong interpersonal skills including good presentation skills
                • Ability to work in a fast-paced environment, organized as well as flexible
                • Strong computer skills
                • Team Player and able to form good working partnerships
                • Able to handle multiple tasks/assignments
                • Self-Starter, strategic thinker
                • Strong financial aptitude
                • Good understanding of licensee-- production and creative capabilities/limitations
                • Good understanding of brand and property positioning, retail business development function, retail distribution and the retail environment Required Education
                  • Bachelor--s degree +3-5 years related experience or MBA with 1-2 years-- experience
                  • Ideal candidate to have Fashion experience in buying, product development, and/or sourcing Additional Information: Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at


Keywords: Parks, Experiences and Products, Melbourne , Assistant Manager, Licensing, Softlines -- Lucasfilm, Executive , Saint Cloud, Florida

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