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Marketing Manager

Company: Community Credit Union Florida
Location: Rockledge
Posted on: January 12, 2022

Job Description:

Community Credit Union of Florida (CCU Florida) has a long, rich history in Brevard County of making a positive impact in its member?s lives by providing quality products, financial education and excellent member service. Our culture is one of family, compassion and collaboration, which aids in developing and building positive relationships, both internally and externally, to provide growth, loyalty and financial well-being. At CCU Florida, we are continuously seeking individuals who are energetic, highly motivated and want to make a difference in the lives of our members and the community.
If you have a passion for serving as a brand champion in a dynamic environment, and can identify ways to improve the member experience, consider joining our team at CCU Florida. We are currently advertising for an open Marketing Manager position at our Rockledge branch.
Position Responsibilities:

  • Drives the annual marketing calendar and successfully manage the execution of tentpole marketing programs, including community initiatives with non-profits Brevard Schools Foundation, United Way and Junior Achievement.
  • -Understands -Community Credit Union of Florida's strategic and competitive position to help deliver campaigns and experiences that are recognized best in class.
  • -Works with Business Intelligence to analyze the efficiency of the credit union?s marketing and ensures the credit union is delivering return on investment.
  • -Serves as the primary brand expert in the company with ownership of brand positioning and target consumer articulations. Ensures brand guidelines are well understood and accurately deployed by both internal and external partners.
  • -Collaborates with cross-functional partners including member services, loans, member solutions and business to successfully test and deliver new campaigns to market.
  • -Works closely with the business development team to develop community activations that are on-brand and aligned with the credit union?s strategic priorities.
  • -Fosters a collaborative and positive relationship with all internal stakeholders. Maximizes efficiency in a constantly evolving market and steward creative solutions to be the norm. Guides the work of in-house designer(s) and external agencies. -
  • -Provides annual, quarterly, monthly, and ad-hoc reporting of brand performance; identifies opportunities and risks, and develops recommendations for course-corrections/direction.
  • -Performs other related duties works on special projects as assigned.
    Position Requirements:
    • Bachelor's degree with concentration in Marketing, Journalism/Media, Communications, Business or any other related field; or three (3) to five (5) years related experience and/or training; or equivalent combination of education and experience. -Work related experience should consist of exceptional brand marketing or advertising experience. -
    • The position requires fluency in all forms of media. Excellent interpersonal skills, including the ability to work effectively with a broad range of people and positions, with an ability to forge relationships with media.
    • Ability to plan and execute marketing programs from concept to completion.
    • Excellent project management skills and comfort with a fast paced work environment.
    • Strong understanding of brand strategy fundamentals.
    • Experience handling in-house creative studios and external agencies.
    • Excellent organization and time management skills, with ability to multi-task, demonstrated ability in organization and delegation skills and be a strong team player. -Ability to work with no supervision while performing duties.
    • Advanced skills in personal computer operation, including word-processing, spreadsheet and data management software programs.
    • Quick learner; able to quickly take on new projects.
    • Current Florida driver?s license and a vehicle with appropriate insurance coverage as required to drive in the course of performing assigned duties and responsibilities.
      At Community Credit Union of Florida, we continually strive to make a difference in our employee?s lives, both professionally and personally, by offering a world class, highly competitive compensation and benefits package. Unlike most companies, CCU Florida offers a pension plan that is fully funded by the credit union and provides up to 35% of an employee?s salary upon retirement. We also provide a generous 401(k) that matches up to 3.5% on up to 6% of an employee?s contribution, 100% paid health, dental, life insurance, AD&D, and long term disability for the employee, 100% tuition assistance, vacation and sick leave. Equal Opportunity Employer/Vet/Disability.

Keywords: Community Credit Union Florida, Melbourne , Marketing Manager, Advertising , Rockledge, Florida

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